EMEA PR

Description: Fortinet is currently seeking an experienced and highly motivated PR expert to expand the EMEA communications team. The individual will be responsible for developing and implementing strategic plans, with the overall goal to drive awareness, protect brand reputation and support local business priorities in a designated area within the region. He/She will work closely with the EMEA communications, marketing and sales teams to make sure the communication strategy is aligned. Responsibilities: In conjunction with the EMEA communications, develop strategic and integrated communication programs designed to support Fortinet marketing and sales. Implement them in both traditional and digital media in a way that delivers measurable results, increase brand awareness, and positively position its spokespeople, technology and solutions. Developing compelling storylines and producing short and long-form English language content. Ensuring that local/regional and corporate messages in conjunction with media relations efforts leverage each other with the overall goal to position the company as an industry leader and thought leader in the region for a variety of audiences. Create a meaningful visibility program across the assigned region, identify public speaking opportunities and develop messaging documents and briefings in response to media inquiries. Manage a network of PR agencies for the assigned region and act as the day-to-day contact to achieve set goals. Proactively engage, develop and cultivate media relations to ensure coverage around Fortinet's announcements, product launches and other news/though leadership content. Identify current industry trends that create opportunities to position Fortinet as an industry leader in the region and be seen as an expert resource for news media. Develop strong relationships with leaders of key functions across the company, including marketing, sales teams to ensure an integrated approach Follow and understand the communications activity of the top competitors and the broader cybersecurity landscape Qualifications and Experience: A bachelor's degree in communications or similar degree Minimum 8 years of media relations / journalism experience, working in a multi-country environment, preferably in the IT BtoB space, either on the corporate or agency side. Experience in the Cybersecurity Industry a plus. Fluency in English (both written and verbal) is a must. Any additional language is a plus. Ability to understand and implement strategies that are cross-functional. Work with functional specialists on integrated programs. This position requires strong communication and collaboration skills in order to successfully engage externally and internally with various departments, such as Marketing, PR, Social Media, sales teams, etc. Strong planning and organisational skills with a sense of priority, multi tasking and ability to adapt to change Strong copy writing and copy editing skills in English with close attention to detail : press releases, key messages, speeches, case studies? Quickly get up to speed understanding our technology in order to translate features and functions into tangible business benefits Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas