CDI Part-Time - Story & Experience Manager

Description: Context around the job :In today?s world, our markets are increasingly more fragmented, and our consumers more demanding. We need to transform our Marketing to collectively improve our operational effectiveness, while we engage our consumers more deeply with the development of quicker and more impactful innovation, the activation of sharper digital plans, and the creation of breakthrough and award-winning brand and product storytelling.The latter especially requires a strong consumer centric approach, with a deeper knowledge of local consumer insights and cultural trends, so that our communication can resonate more deeply. For this reason, two new Brand Company Functions are being created, located in ?Drive markets? (markets representative of a strategic consumer archetype for the brand), to ensure the development of exceptional brand and product communications: ?Creative Content Managers? (content development) and ?Market Activation Managers? (markets coordination and broadcast).Position purpose :The Story and Experience Manager is to assist Head of Story and Experience in producing relevant and creative stories and experiences for MMPJ Brands (Martell, Mumm, Perrier-Jouët) infusing culture, ensuring excellence in execution and tone of voice consistency at all touch points.Key Responsibilities:Key responsibility 1 : Manage stories and experiences productionAssist in production of relevant stories and experiences thanks to a deep understanding of the brands heritage (Cultural anchorage of our ?Maisons?) with a foreward-thinking visionElevate through relationships and organizational skills the stories and experiences production (foster open-mindness and curiosity)Support in the creation of the brands speech, tone of voice, copywriting and experiences (concepts and expression of concept) to develop accurate and creative proposals on line with the brands strategy and objectivesBe the referent for consultancy in digital copywritting produced externallyKey responsibility 2 : Develop Guidelines and Produce copywritingTake part in the development of Brand world and guidelines to ensure Brands stories and experiences consistency and Tone of voice respect (Wine speech, L3F, Experience guidelines, Event guidelines?)Support in the delivery of stories (key messages, tone of voice, lexical field...) and experiences (product, event, digital?) for all projects ? in dialogue with Brands teams, AOC and markets.Key responsibility 3 : Guarantee Excellence in execution and ConsistencyParticipate in fostering the consumer centric culture (deliver stories and experiences that are relevant to the consumer and adapted to Markets needs)Ensure Brandworld implementation follows guidelines at all touch points to guarantee Brands stories and experiences consistency and Tone of voice respect (internally including Markets and externally with Talents, Agencies, Suppliers)Day to day support to Head of Story & Experience in the project management and evaluation of the resources to deliver creative results (all internal and external stakeholders, resources, budget, planning)Profile:Master in communication or litterature5 years in publishing, luxury hospitality communication, or as a journalist, copywriter. In corporate company, creative agency, communication agency, luxury hospitality or high end magazine. Fluent in English and FrenchHigh culture of storytellingAbility to manage multiple productions simultaneouslyJob Posting End Date:Target Hire Date:2021-09-23-07:00